Thursday, July 22, 2010
Make it happen
Forget about coming up with the "next original idea" because it already exists. It's about harnessing that idea into something profitable and long lasting. If you're a certified accountant looking to start up your own accounting firm or a mechanic looking to open your own shop or any other type of aspiring entrepreneur, you've got to learn a thing or two about marketing and networking or you won't survive ... in any field. If you think the quality of your work alone will speak for itself then you'll be up that infamous stream with nothing but bankruptcy and debt in less than a year. Everything already exists and the reason you might not know that something exists is two fold. On one side, the idea isn't worth trying to make something out of, simple as that. On the other hand, it could be that the marketing is not at all substantial enough or it's not geared to the demographic that is to be attracted to this product or service. If you've got that next idea then prove it and make it happen. Do your research, get a focused marketing campaign that will help the company grow because nobody's going to throw you a paddle once you commit to that ship.
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Great post amigo. I would suggest though that demographics don't really matter any more...I think marketing companies need to start gearing their advertisements to networks of people who engage in relevant 'behaviors' ... example: a 50-year coke-head dentist vs. 50-year nature loving hiker are in the same demographic, but have totally different behaviors. And in most cases, behavior is likely more relevant than demographics. I call it, Micro-Niche Marketing.
ReplyDeleteWell said. And I agree. Obviously your demographic contains the age group but they also have interest in the topic. Not all 50 year olds are the same... good to keep in mind.
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